Designer or High Street? Exploring the theory behind buying behaviour

Are you more likely to splurge on an expensive luxury item or hit the high street in order to find a look-a-like bargain?

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Brand: Never Fully Dressed

When browsing for a dress for an event recently, I came across the brand Never Fully Dressed. The Asos Marketplace did not disappoint.

Here’s a link to the brand’s page on the Asos Marketplace: https://marketplace.asos.com/boutique/never-fully-dressed

“Who cares what you’re wearing, From Main St. or Saville Row, it’s what you wear from ear to ear, and not from head to toe.” (neverfullydressed.co.uk, 2015)

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Chanel Mademoiselle Prive, October 2015

I knew it would be an amazing experience as soon as I got off the tube and the queue in Sloane Square that led to the Saatchi Gallery was miles long (kind of). I visited towards the end of the exhibition on the Thursday 29th October. I was joined by thousands of others who were equally excited to see what a Chanel exhibition had to offer. After the experience of working for Chanel beauty over Christmas 2014, I knew there was a rich history behind Chanel and I couldn’t wait to visibly see the timeline.

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Browsing Chanel

 

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As I opened my monthly subscription of Vogue, I was expecting to stumble across some jaw dropping garments and accessories but Chanel had me obsessing over their ‘luxury air travel’ themed SS16 R-T-W show. The twist on the classic tweed is exactly what I love about Chanel- taking a classic and adapting it to any theme or trend. What is a classic? Chanel’s tweed is a model example.

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