If it’s good enough for Chanel, then it’s good enough for anyone.
Recently I had to complete an assignment regarding the active sportswear landscape amongst certain retailers. After completing large amounts of research, it was clear that the ‘athleisure’ trend is here to stay. After discovering Chanel’s AW14 sportswear-inspired collection, there’s no wonder leisurewear has taken on a new meaning and we are increasingly seeing sporty looks in everyday apparel rather than wearing it to participate in a sport. However, it’s not just the catwalk that is influencing our buying behaviour, the social trends of health and wellness amongst women is encouraging investment in apparel for a variety of exercise activities.
Chanel ‘Coco Coach’ 2014 Fall/Winter Collection. http://chanel-news.chanel.com/en/home/2014/07/coco-coach-the-fall-winter-2014-15-campaign.gallery.html
The arrival of Net-a-Sporter developed by renowned e-tailer, Net-a-Porter, really confirmed to me that the ‘athleisure’ trend isn’t just for high street retailers such as H&M and M&S, it’s now available for high-fashion consumers too. Trainers in particular are creating a buzz in the fashion-world.
Chanel (left) Fabric and Calf Skin White and Pink Trainers £550, (right) Crackled Calf Skin Silver Trainers £580.
Chanel trainers are seen all over social media. Nicole Richie and Irina Shayk are among many that have been seen (excuse the pun) sporting them recently. Chanel has always reacted to larger social issues and gender politics that have affected women. Chanel was the creator of the innovative menswear-inspired fashion. It was primarily based on Chanel’s close observations of men’s dress and the comfort and ease that accompanied it. “Chanel adapted all of the best parts of a men’s wardrobe and created practical, wearable, yet incredibly feminine clothing” (Palomo-Lovinski, 2010). Chanel was the first to come up with what we now call ‘sports clothes,’ simple dresses of jersey that draped the body that were loose not figure hugging. Simple tops and jackets that reflected the ease of everyday living.Below, shows a Chanel sportswear-inspired collection from 1924.
Nicole Richie and Irina Shayk wearing Chanel trainers.
Chanel’s activewear-inspired designs for a performance of Le Train Bleu by the Ballet Russes in 1924.