Bailey has truly revived the heritage brand’s image through his innovative ideas: premiering Burberry’s S/S16 collection the day before the show on snapchat; “the brand has pioneered a tech-infused ‘retail entertainment’ environment and omni-channel strategy that has seen it universally recognised for its next generation customer experience” (BoF, 2016); Bailey repositioned the brand through clever and persistent advertising and has achieved a share price increase of 500 percent and generated profits of £350m.
Bailey currently oversees the design of menswear and womenswear lines for Burberry Prorsum, Burberry Brit and Burberry London, as well as brand imagery for Burberry fragrances and Burberry Beauty. As of 2017, Bailey will take on the role of president of Burberry, as well as maintaining his role as chief creative officer. The brand will see Marco Gobbetti (chief executive of Celine) as their new chief executive.
‘See now, buy now’, one of many initiatives that makes up Burberry’s new operational model. Continue reading
Yesterday, I visited the Burberry Maker’s House, situated in Soho which showcased the latest SS17 collection and the inspiration behind it. It was a unique experience of original works, and processes involved in Burberry’s creation.
For the full review of Roksanda RTW S/S 17 collection by Angelo Flaccavento follow the link https://www.businessoffashion.com/articles/fashion-show-review/roksandas-way-with-colour
Business of Fashion highlighted the main collection trends:
I love the movement in all of the garments, alongside the material choice and exuberant feather embellishment. The oversized silhouette forever compliments the feminine shape. I’d also like to commend the rep lip addition to the look, the red really compliments Roksanda’s willingness to play with colour.
Recently I visited Restaurant Bar and Grill in Manchester for lunch. Great place for long lunches with great food and great company.
New Look gold leaf choker
The Spring trend Beyond the Boudoir, which showcased a day-appropriate stance on boudoir dressing, can now be seen in the Autumn trend the Silk Route (Vogue, 2016).
Recently I added the House of CB ‘Coryn’ Rose Gold Silky Duster Coat to my Autumn wardrobe. This transitional piece is perfect for dressing up a casual outfit or pairing with a dress for an evening look. The rose gold silk detail really compliments the Silk Route trend and does so in a subtle, wearable way.
Khloe Kardashian wearing the House of CB ‘Coryn’ Rose Gold Silky Duster Coat Continue reading