Current Wishlist

This winter’s wardrobe must haves…

Gucci GG Marmont matelassé shoulder bag

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Topshop MARC Sock Ankle Boots

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Sao Paulo Fashion Week- ‘See Now, Buy Now’

São Paulo Fashion Week’s Bold Pivot To ‘See Now, Buy Now’

By Jorge Grimberg November 2, 2016

https://www.businessoffashion.com/articles/global-currents/sao-paulo-fashion-weeks-bold-pivot-to-see-now-buy-now?utm_source=Subscribers&utm_campaign=26faed95c6-&utm_medium=email&utm_term=0_d2191372b3-26faed95c6-419829621

As a result of Brazil’s ongoing economic and political crisis, only 21 brands showed at this years SPFW. After two years of economic meltdown that has impacted the local fashion industry, designers are seeking new strategies and ideas that can assist the current situation.

A new problem is emerging: according to Brazilian fashion broadcaster Maria Prata, “Different designers presented different seasons,” she says. “Niche brands and smaller businesses, such as Osklen, Lilly Sarti and Lolitta presented ‘see now, buy now’ collections … but luxury brands, such as Reinaldo Lourenço and Gloria Coelho, chose to present Autumn/Winter 2017″. (BOF, 2016). Continue reading