Athleisure Trend

If it’s good enough for Chanel, then it’s good enough for anyone.

Recently I had to complete an assignment regarding the active sportswear landscape amongst certain retailers. After completing large amounts of research, it was clear that the ‘athleisure’ trend is here to stay. After discovering Chanel’s AW14 sportswear-inspired collection, there’s no wonder leisurewear has taken on a new meaning and we are increasingly seeing sporty looks in everyday apparel rather than wearing it to participate in a sport. However, it’s not just the catwalk that is influencing our buying behaviour, the social trends of health and wellness amongst women is encouraging investment in apparel for a variety of exercise activities.   Continue reading