Sao Paulo Fashion Week- ‘See Now, Buy Now’

São Paulo Fashion Week’s Bold Pivot To ‘See Now, Buy Now’

By Jorge Grimberg November 2, 2016

https://www.businessoffashion.com/articles/global-currents/sao-paulo-fashion-weeks-bold-pivot-to-see-now-buy-now?utm_source=Subscribers&utm_campaign=26faed95c6-&utm_medium=email&utm_term=0_d2191372b3-26faed95c6-419829621

As a result of Brazil’s ongoing economic and political crisis, only 21 brands showed at this years SPFW. After two years of economic meltdown that has impacted the local fashion industry, designers are seeking new strategies and ideas that can assist the current situation.

A new problem is emerging: according to Brazilian fashion broadcaster Maria Prata, “Different designers presented different seasons,” she says. “Niche brands and smaller businesses, such as Osklen, Lilly Sarti and Lolitta presented ‘see now, buy now’ collections … but luxury brands, such as Reinaldo Lourenço and Gloria Coelho, chose to present Autumn/Winter 2017″. (BOF, 2016). Continue reading

VB Takeover

Firstly, who doesn’t love Victoria Beckham? Posh spice turned Footballers wife turned designer turned iconic inspiration to the Millennial Generation. Up to now there isn’t a lot VB hasn’t achieved.

I love the ‘Vogue 73 Questions with’ sequel but I feel the interview with VB really does showcase her witty humour that we don’t often get to see and an insight into her life. Continue reading

Gucci Blouses

Gucci RTW blouses are this season’s must haves! Why not cheat the trend for a fraction of the price…

Ruffles, neck details and fluted sleeves are season-staples. Blouses are perfect for layering under a ribbed dolman jumper, wearing in the day with mom jeans and trainers or dressing up an outfit with cigarette trousers and high heel court shoes. Shop all of the looks by following the links.

410340_zgc12_4800_001_100_0000_light-cotton-oxford-shirt

Cotton Oxford Shirt (https://www.gucci.com/uk/en_gb/pr/women/womens-ready-to-wear/womens-tops-shirts/shirts/cotton-oxford-shirt-p-410340ZGC124800?position=22&listName=ProductGridComponent&categoryPath=Women/Womens-Ready-to-Wear/Womens-Tops-Shirts)

Continue reading

Burberry’s Christopher Bailey

Christopher Bailey

https://www.businessoffashion.com/community/people/christopher-bailey

Bailey has truly revived the heritage brand’s image through his innovative ideas: premiering Burberry’s S/S16 collection the day before the show on snapchat; “the brand has pioneered a tech-infused ‘retail entertainment’ environment and omni-channel strategy that has seen it universally recognised for its next generation customer experience” (BoF, 2016); Bailey repositioned the brand through clever and persistent advertising and has achieved a share price increase of 500 percent and generated profits of £350m.

Bailey currently oversees the design of menswear and womenswear lines for Burberry Prorsum, Burberry Brit and Burberry London, as well as brand imagery for Burberry fragrances and Burberry Beauty. As of 2017, Bailey will take on the role of president of Burberry, as well as maintaining his role as chief creative officer. The brand will see Marco Gobbetti (chief executive of Celine) as their new chief executive.

‘See now, buy now’, one of many initiatives that makes up Burberry’s new operational model. Continue reading

Roksanda’s Way With Colour by Angelo Flaccavento

For the full review of Roksanda RTW S/S 17 collection by Angelo Flaccavento follow the link https://www.businessoffashion.com/articles/fashion-show-review/roksandas-way-with-colour

Business of Fashion highlighted the main collection trends:

  • Pleats
  • Feathers
  • Metallics
  • Cocktail

I love the movement in all of the garments, alongside the material choice and exuberant feather embellishment. The oversized silhouette forever compliments the feminine shape. I’d also like to commend the rep lip addition to the look, the red really compliments Roksanda’s willingness to play with colour.

bb72b161cff0a84e10c095f7eac34516-57dfc2d9e0f2a Continue reading